ABSTRACT. This essay looks at the concept of the real as understood in the form of digital spaces. I begin with a very brief explanation of reality in relation to media objects and the virtual, and then explore how our sense of reality affects consumers’ perceptions of new media technologies and environments. With this, I use Heim’s theory of transformative technologies and the remediation of old technologies into new forms to discuss how this transformation might affect our ability to (mis)understands the hyperreal experience of digital spaces. pp. 35–41

Keywords: hyperreality, digital, space, Heim, media, technology