ABSTRACT. We seek to contribute to a wider understanding of contextual and cultural influences on human satisfaction with search for knowledge and information in multimedia content, the advantages and disadvantages of social networks as seen by users or society, using Web mining to extract social network information, and the effectiveness of computers as social actors. Considerable research attention has focused on a sound knowledge of writing styles for on-screen reading, artificially-intelligent algorithms, the concept of journalism in the digital age, and new global standards for digital identities. pp. 208–213
JEL: L63, L82, Z13

Keywords: social network, multimedia content, on-screen reading

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