ABSTRACT. This paper discusses business and entrepreneurship education in South-East Asia. The article examines the sources of business and teaching material, primarily originating from the “West”, and the poor fit in local business and national context. The rich legacy of local knowledge and philosophies are briefly discussed with the paper hypothesizing the potential advantages of incorporating indigenous management ideas in pedagogy. pp. 95–114
JEL Codes: L26; A2

Keywords: business schools; colonialization; entrepreneurship; management; pedagogy; philosophy

How to cite: Hunter, Murray (2014), “The Occidental Colonization of the Mind: The Dominance of ‘Western’ Management Theories in South-East Asian Business Schools,” Economics, Management, and Financial Markets 9(2): 95–114.

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University Malaysia Perlis

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