ABSTRACT. The exhibition of pairs of movies (double features) is no longer common at indoor theatres, but remains so at drive-in theatres. Given that most drive-ins have either one or two screens, they need to be more focused in their exhibition choices than indoor theatres and multiplexes that have many screens. To understand the film-programming choices of drive-ins, I collected data on the films exhibited at drive-ins during the summer of 2015. Most double features were new releases or, at least, films released within the last 30 days. When drive-ins exhibited double features they typically placed the new release first – presumably as it would be the movie patrons would be most interested in seeing. Drive-ins with two screens typically only offered a new release along with a less recent release on one screen as part of a double feature, and two less recent releases on the other screen. Drive-ins also tend to pair movies with similar ratings together. If a movie with a higher rating is paired with a movie of a lower rating, the more “adult” movie appears second. This is likely an attempt to make the first offering more family friendly. pp. 11–24
JEL codes: L14; L23, L25; L82

Keywords: motion picture; drive-in theatres

How to cite: Fox, Mark A. (2017), “Double Features and Exhibition Programming Choices by Drive-in Movie Theatres,” Economics, Management, and Financial Markets 12(3): 11–24.

Received 9 July 2016 • Received in revised form 30 August 2016
Accepted 30 August 2016 • Available online 15 September 2016


This email address is being protected from spambots. You need JavaScript enabled to view it.
Judd Leighton School of Business and Economics,
Indiana University South Bend

Home | About Us | Events | Our Team | Contributors | Peer Reviewers | Editing Services | Books | Contact | Online Access

© 2009 Addleton Academic Publishers. All Rights Reserved.

Joomla templates by Joomlashine