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Intimate Digital Traces: Sociosexual Attitudes and Behaviors on Geolocation-based Dating Apps

Ashley Hughes et al.

ABSTRACT. This article presents an empirical study carried out to evaluate and analyze sociosexual attitudes and behaviors on geolocation-based dating apps. Building our argument by drawing on data collected from B2B International, Kaspersky Lab, Morning Consult, Stanford University, Statista, and YouGov, we performed analyses and made estimates regarding the leading reasons for U.S. adults to use online dating websites or applications. Data collected from 4,400 respondents are tested against the research model by using structural equation modeling.

Keywords: dating; app; geolocation; sociosexual; attitude; behavior

How to cite: Hughes, A., Kicova, E., Kovalova, E., and Rowland, Z. (2020). “Intimate Digital Traces: Sociosexual Attitudes and Behaviors on Geolocation-based Dating Apps,” Journal of Research in Gender Studies 10(1): 52–58. doi:10.22381/JRGS10120204

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Ashley Hughes
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The Center for Sustainable Internet-of-Things-based
Manufacturing Systems at AAER, Los Angeles, CA, USA
(corresponding author)
Eva Kicova
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Faculty of Operation and Economics
of Transport and Communications,
Department of Economics,
University of Zilina, Zilina, Slovak Republic
Erika Kovalova
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Faculty of Operation and Economics
of Transport and Communications,
Department of Economics,
University of Zilina, Zilina, Slovak Republic
Zuzana Rowland
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The Institute of Technology and Business in Ceske Budejovice,
The School of Expertness and Valuation, Czech Republic

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