ABSTRACT. The importance of education for social transformation is not exclusively something that is done in schools and universities. Taking education in its broadest formulation – something that happens all of the time, in this article I posit the argument that educative strategies for class struggle need to be sensitive to cultural formation. I highlight the importance of Italian revolutionary Marxist Antonio Gramsci’s attention to culture and organic intellectualism as aspects of mounting and then sustaining class struggle for social change. I animate these ideas using the example of Russell Brand whose work can be exemplified as contemporary organic intellectualism for class struggle. I conclude by suggesting that for critique of the neoliberal status quo to be effective for social transformation, it needs to be accompanied by visions of an alternative world as feasible. pp. 81–96

Keywords: Marx; culture; hegemony; Gramsci; social transformation; alternatives

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University of East London

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