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ABSTRACT. The mainstay of the paper is formed by an analysis of the legal status of digital consumers, the advance of open and adequate consumer protection processes, the difficulties of handling online trading platforms, and the function of trust and its causes in e-commerce. I am specifically interested in how previous research investigated the legal standing of the digital consumer, the direct and indirect impacts of trust on a consumer’s plan to purchase, the legal status of consumers of copyrighted content, and the modification of trade structures through e-commerce. The results of the current study converge with prior research on the influence of trust in e-commerce, the legal and technical intricacies of digital content products, the protection of digital content consumers, and consumers’ transaction judgments in e-commerce. pp. 60–65
JEL codes: D11; D18; L81

Keywords: legal standing; consumer protection; rights; e-commerce

How to cite: Nica, Elvira (2015), "Positive Drivers of Consumer Trust in E-Commerce," Journal of Self-Governance and Management Economics 3(1): 60–65.

ELVIRA NICA
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Bucharest University of Economic Studies, Romania

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