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ABSTRACT. Over the past decade, there has been increasing evidence describing consumer rights in digital goods, consumer sales protection in EU e-commerce, the connection between trust and customer inclination to trust, and buyers’ position and aim to engage in e-commerce conducts. This paper aims to analyze and discuss the protection of rights and concerns of online shoppers, the domestic customer transacting in the e-global market, links between businesses and buyers in commercial transactions, and purchaser trust in e-commerce. The main objective of this paper is to explore and describe the absence of customer protection procedure, the rights of online buyers, efficient shopper protection in the conditions of e-commerce, and open and foreseeable legal and self-regulatory models for e-commerce. pp. 66–72
JEL codes: D11; D18; L81

Keywords: e-commerce; consumer rights; online shopper; trust

How to cite: Popescu, Gheorghe H. (2015), "Redefining Consumer Protection in Digital Content Markets," Journal of Self-Governance and Management Economics 3(1): 66–72.

GHEORGHE H. POPESCU
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Dimitrie Cantemir Christian University, Romania

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