REDEFINING CONSUMER PROTECTION IN DIGITAL CONTENT MARKETS
Written by GHEORGHE H. POPESCUABSTRACT. Over the past decade, there has been increasing evidence describing consumer rights in digital goods, consumer sales protection in EU e-commerce, the connection between trust and customer inclination to trust, and buyers’ position and aim to engage in e-commerce conducts. This paper aims to analyze and discuss the protection of rights and concerns of online shoppers, the domestic customer transacting in the e-global market, links between businesses and buyers in commercial transactions, and purchaser trust in e-commerce. The main objective of this paper is to explore and describe the absence of customer protection procedure, the rights of online buyers, efficient shopper protection in the conditions of e-commerce, and open and foreseeable legal and self-regulatory models for e-commerce. pp. 66–72
JEL codes: D11; D18; L81
Keywords: e-commerce; consumer rights; online shopper; trust
How to cite: Popescu, Gheorghe H. (2015), "Redefining Consumer Protection in Digital Content Markets," Journal of Self-Governance and Management Economics 3(1): 66–72.