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ABSTRACT. Following recent research on consumer attitudes and behaviors in the technology-driven sharing economy, we have identified and provided empirical evidence on motivations for participating in collaborative consumption. Using and replicating data from Ardent Partners, BBC, BloombergOpinion, BLS, D&S, Edelman Intelligence, Eurofound, GAO, HumanResources, PersolKelly, Statista, Upwork, and U.S. Bureau of Labor Statistics, we performed analyses and made estimates regarding percentage of self-employed EU workers (most popular sectors), percentage of gig workers in the U.S. (by age), distribution of workers (by age group), how often individuals engage in freelancing, where individuals typically go to find freelance work, top contingent workforce management challenges, and share of workers on contingent contracts (by industry).
JEL codes: L14; L86

Keywords: consumer; attitude; behavior; technology-driven; sharing economy

How to cite: Graessley, Scott, Jakub Horak, Maria Kovacova, Katarina Valaskova, and Milos Poliak (2019). “Consumer Attitudes and Behaviors in the Technology-Driven Sharing Economy: Motivations for Participating in Collaborative Consumption,” Journal of Self-Governance and Management Economics 7(1): 25–30. doi:10.22381/JSME7120194

Received 18 December 2018 • Received in revised form 10 March 2019
Accepted 12 March 2019 • Available online 18 March 2019

SCOTT GRAESSLEY
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The Cognitive Labor Institute, New York, USA
(corresponding author)
JAKUB HORAK
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Faculty of Operation and Economics
of Transport and Communications,
Department of Economics,
University of Zilina, Slovak Republic
MARIA KOVACOVA
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Faculty of Operation and Economics
of Transport and Communications,
Department of Economics,
University of Zilina, Slovak Republic
KATARINA VALASKOVA
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Faculty of Operation and Economics
of Transport and Communications,
Department of Economics,
University of Zilina, Slovak Republic
MILOS POLIAK
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Faculty of Operation and Economics
of Transport and Communications,
Department of Economics,
University of Zilina, Slovak Republic

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