ABSTRACT. Employing recent research results covering consumer satisfaction judgments, behavior patterns, and purchase intentions during the COVID-19 pandemic, and building our argument by drawing on data collected from AlixPartners, Criteo, Deloitte, and McKinsey, we performed analyses and made estimates regarding how the COVID-19 pandemic may alter food purchases and retail grocery sales permanently, influencing consumers to adopt sustainable shopping behaviors and thus possibly improving their satisfaction and quality of life. Descriptive statistics of compiled data from the completed surveys were calculated when appropriate.

Keywords: COVID-19; consumer; satisfaction; behavior; purchase; intention

How to cite: Watson, R., and Cug, J. (2021). “The Impact of the COVID-19 Pandemic on Consumer Satisfaction Judgments, Behavior Patterns, and Purchase Intentions,” Analysis and Metaphysics 20: 174–186. doi: 10.22381/am20202112.

Received 16 May 2021 • Received in revised form 21 December 2021
Accepted 24 December 2021 • Available online 30 December 2021