ABSTRACT. The purpose of this study is to examine multisensory customer experiences and entertaining metaverse events across interconnected virtual worlds. In this article, we cumulate previous research findings indicating that digital assets integrate augmented reality shopping tools across digital marketplaces in the virtual economy of the metaverse. Throughout June 2022, we performed a quantitative literature review of the Web of Science, Scopus, and ProQuest databases, with search terms including “metaverse” + “virtual navigation and augmented reality shopping tools,” “immersive and cognitive technologies,” and “image processing computational and object tracking algorithms.” As we inspected research published in 2022, only 148 articles satisfied the eligibility criteria. By removing controversial findings, outcomes unsubstantiated by replication, too imprecise material, or having similar titles, we decided upon 31, generally empirical, sources. Data visualization tools: Dimensions (bibliometric mapping) and VOSviewer (layout algorithms). Reporting quality assessment tool: PRISMA. Methodological quality assessment tools include: AXIS, Dedoose, MMAT, and SRDR.

Keywords: virtual navigation; augmented reality; immersive and cognitive technologies; image processing; object tracking algorithms; metaverse commerce

How to cite: Grupac, M., Husakova, K., and Balica, R.-Ș. (2022). “Virtual Navigation and Augmented Reality Shopping Tools, Immersive and Cognitive Technologies, and Image Processing Computational and Object Tracking Algorithms in the Metaverse Commerce,” Analysis and Metaphysics 21: 210–226. doi: 10.22381/am21202213.

Received 11 July 2022 • Received in revised form 12 December 2022
Accepted 19 December 2022 • Available online 30 December 2022