WIN-WIN EMISSION REDUCTION STRATEGIES STRATEGIES
TODD LITMANABSTRACT. Win-Win Transportation Solutions are cost-effective, technically feasible market reforms that solve transportation problems by improving mobility options and removing market distortions that cause excessive motor vehicle travel. They provide many economic, social and environmental benefits. If implemented to the degree economically justified, Win-Win Solutions could achieve the transport component of Kyoto emission reduction targets while helping to address problems such as traffic congestion, accidents and inadequate mobility for non-drivers, and supporting economic development. This paper discusses the Win-Win concept and describes various Win-Win strategies.