ABSTRACT. Birsan and Susu clarify the problems of rural tourism in Romania and develop a model of competitiveness together with an associated set of indicators. Nedelea says that the tourist potential of Romania could compete with the tourist supply of any other country in the world thus significantly contributing to the income growth. Ucenic and Bacali remark that the eco-businesses are poorly represented in Romania, in comparison with the average of EU. Popescu et al. present the main efforts Romania has done to build a country image with a significant impact at international level.