ABSTRACT. The main objective of this paper is to explore and describe the ways in which consumers interact with and use the online medium while making their purchase decisions, factors influencing tourism experiences, and the values and culture of the hospitality organizations. The literature on the general characteristics of consumers and their channel choices related to travel purchases, management perceptions toward training part-time, and the needs of the growing hospitality and tourism sector is relevant to this discussion. pp. 178–183
JEL Codes: L83, M31, M0

Keywords: marketing, tourism and hospitality; purchase; customer; training