ABSTRACT. Despite the relevance of the online sexual marketplace, only limited research has been conducted on this topic. Using and replicating data from Pew Research Center, Statista, and YouGov, I performed analyses and made estimates regarding networked intimacy, data-driven dating, and gendered social meanings. The results of a study based on data collected from 4,200 respondents provide support for my research model. Using the structural equation modeling, I gathered and analyzed data through a self-administrated questionnaire.

Keywords: networked; intimacy; data-driven; dating; gender; sexual

How to cite: Scott, J. (2020). “Networked Intimacy, Data-driven Dating, and Gendered Social Meanings in the Online Sexual Marketplace,” Journal of Research in Gender Studies 10(1): 66–72. doi:10.22381/JRGS10120206

Received 11 March 2020 • Received in revised form 18 July 2020
Accepted 19 July 2020 • Available online 20 July 2020

Joan Scott
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The Center for Digital Labor Markets
at CLI, Sydney, Australia

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