ABSTRACT. The main objective of this paper is to explore and describe the intricate, shifting gender dynamics of the present postfeminist culture, the manners in which distinct consumers handle the matter of postfeminist representations, the importance of the manners in which postfeminism collates and essentializes muliebrity, and postfeminism’s predilection for separate agency and its detachment from questions of structure and shared undertaking. The overall results provide strong evidence for postfeminism’s practice of revitalizing formerly problematized patterns of femininity, the ubiquity of postfeminist identity archetypes in the contemporary popular culture setting, postfeminist approaches of normative femininity, and the boundaries of accepted postfeminist female emancipation and independence.

Keywords: gender; politics; postfeminism; dynamics; culture; representation

How to cite: Mihaila, Ramona, and Mihaela Mateescu (2017). “The Gender Politics of Postfeminist Semantics,” Journal of Research in Gender Studies 7(1): 255–261.

Received 17 February 2017 • Received in revised form 18 April 2017
Accepted 19 April 2017 • Available online 1 June 2017

doi:10.22381/JRGS71201710