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ABSTRACT. Based on an in-depth survey of the literature, the purpose of the paper is to explore purchase journeys in immersive interconnected virtual worlds. In this research, previous findings were cumulated showing that movement and behavior tracking tools, spatial computing technology, and geolocation data are pivotal in consumer digital engagement across virtual retail environments, and we contribute to the literature by indicating that customer personalization tools articulate multi-sensory customer experiences and spending habits in virtual retail stores and immersive virtual shopping. Throughout April 2022, a quantitative literature review of the Web of Science, Scopus, and ProQuest databases was performed, with search terms including “the metaverse economy” + “simulation modeling and image recognition tools,” “spatial computing technology,” and “behavioral predictive analytics.” As research published in 2022 was inspected, only 149 articles satisfied the eligibility criteria. By taking out controversial or ambiguous findings (insufficient/irrelevant data), outcomes unsubstantiated by replication, too general material, or studies with nearly identical titles, we selected 28 mainly empirical sources. Data visualization tools: Dimensions (bibliometric mapping) and VOSviewer (layout algorithms). Reporting quality assessment tool: PRISMA. Methodological quality assessment tools include: AMSTAR, Dedoose, Distiller SR, and SRDR.

Keywords: computer vision algorithms; immersive technologies; metaverse economy; operational modeling tools; data visualization and virtual navigation tools; behavioral algorithms

How to cite: Valaskova, K., Horak, J., and Bratu, S. (2022). “Simulation Modeling and Image Recognition Tools, Spatial Computing Technology, and Behavioral Predictive Analytics in the Metaverse Economy,” Review of Contemporary Philosophy 21: 239–255. doi: 10.22381/RCP21202215.

Received 21 May 2022 • Received in revised form 20 August 2022
Accepted 23 August 2022 • Available online 30 August 2022

1Faculty of Operation and Economics of Transport and Communications, Department of Economics, University of Zilina, Zilina, Slovak Republic, This email address is being protected from spambots. You need JavaScript enabled to view it..
2The School of Expertness and Valuation, The Institute of Technology and Business in Ceske Budejovice, Czech Republic, This email address is being protected from spambots. You need JavaScript enabled to view it..
3Spiru Haret University, Bucharest, Romania, This email address is being protected from spambots. You need JavaScript enabled to view it..

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