ABSTRACT. The aim of this paper is to synthesize and analyze existing evidence on consumer tastes, sentiments, attitudes, and behaviors related to COVID-19. Using and replicating data from Ipsos, KPMG, Roland Berger & Potloc, Salesforce, Worldpay/FIS, and YouGov, we performed analyses and made estimates regarding how consumers have modified their retail grocery purchasing behavior throughout the COVID-19 lockdown, reorganizing their standard of living and preferences and assimilating knowledge in relation to innovation and creativity by use of technological and digital formats. Descriptive statistics of compiled data from the completed surveys were calculated when appropriate.

Keywords: COVID-19; consumer; taste; sentiment; attitude; behavior

How to cite: Smith, A., and Machova, V. (2021). “Consumer Tastes, Sentiments, Attitudes, and Behaviors Related to COVID-19,” Analysis and Metaphysics 20: 145–158. doi: 10.22381/am20202110.

Received 22 May 2021 • Received in revised form 20 December 2021
Accepted 26 December 2021 • Available online 30 December 2021