ABSTRACT. This paper traces the emergence and demise of the Third Way using Foucault’s thought to investigate the governmentality of Third Way politics in terms of its techniques of governing focusing on the construction of the citizen-consumer, the social market, and the reform of public services, especially in the context of Tony Blair’s New Labor administration in the UK. On this basis the paper makes some broad comments about education, power and freedom. (pp. 15–35)