ABSTRACT. The aim of this paper is to develop a critique of the contemporary debate between "contextualists" and "anti-contextualists" with respect to the concept of propositional knowledge ("knowing that such and such"). Very roughly, I shall argue that both parties have failed to properly appreciate the extent to which, at least in the case of "know that" and its cognates, that which they tend to think of as "semantics" is tied to, and indeed is inseparable from, that which they tend to think of as "(merely) pragmatics". As a result, both parties have attempted to answer a question that rests on a mistake.