ABSTRACT. This paper is primarily devoted to exploring and understanding the semantic and technological dimensions of media, accessibility of media technologies and standardization of content, and mediated social interaction. Aguado explains that the mass media system (MMS) develops its functionality as a self-observation system in terms of consumption dynamics. Shah examines how the ways in which the Internet comes to emblematise globalisation is intertwined with the production of new systems of global legitimacy and political order. Hardt contends that accessibility of media technologies and standardization of content are the foundations of an information society that exists with the expenditure of a minimum of communicative effort or competence. Lüders suggests replacing the concept of media products with media forms (the latter concept better encompasses the flexibility of digital media). (pp. 176–184)