ABSTRACT. Business has suffered from being morally or ethically ambiguous. It is both highly valued – consider all the print spent on it in newspapers and books, not to mention the economic utility of it – as well as derided – movies like Wall Street, plays like Death of a Salesman project it as dismal. What is the moral standing of business? This essay provides a positive picture of commerce and business and its various elements. pp. 7–40
JEL codes: D53; E44; H44

Keywords: commerce; markets; profit; prudence; government regulations; self-interest

How to cite: Machan, Tibor R. (2016), “Commerce and Its Normative Dimensions,” Psychosociological Issues in Human Resource Management 4(1): 7–40.

Received 16 June 2015 • Received in revised form 16 July 2015
Accepted 17 July 2015 • Available online 18 July 2015


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