ABSTRACT. The objective of this paper is to emphasize the importance of discourse of powerful institutions and groups, understanding the conceptual level of metaphor in persuasive political communication, and social strategies of discourse and communication control. I shall focus here on dimensions of power that may have an impact on díscourse and its structures, and reshaping social reality through social norm violations. pp. 286–291

Keywords: metaphor, discourse, political communication, social reality 

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Spiru Haret University

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