THE PERSONAL PARADIGM APPROACH TO UNDERSTANDING THE NATURE OF ENTREPRENEURS AND HOW THESE PARADIGMS CONTRIBUTE TO OPPORTUNITY DISCOVERY AND EXPLOITATION
Written by MURRAY HUNTERABSTRACT. The aim of this paper is to outline a personal paradigm approach to better understand entrepreneurial perception of opportunity and behavior. Previous research into entrepreneurial traits and personalities is briefly reviewed before presenting a model of the entrepreneurial opportunity socio-psycho phenomenon. pp. 44–61
JEL Codes: L26, O15, J24
Keywords: entrepreneurial opportunity, psychological traits, emotions, energy, prior knowledge, skills, strategy, creativity, motivation
How to cite: Hunter, Murray (2013), “The Personal Paradigm Approach to Understanding the Nature of Entrepreneurs and How These Paradigms Contribute to Opportunity Discovery and Exploitation,” Journal of Self-Governance and Management Economics 1(3): 44–61.
